Why Rewarded Video Ads?
In the rapidly evolving landscape of digital advertising, innovative formats continually emerge to boost user engagement and revenue generation. One such promising approach is the use of rewarded video ads. Borrowing from the success of this format in app environments, rewarded video ads have now made their way to websites, opening new avenues for monetization.
Understanding Rewarded Video for Websites
Rewarded video ads are large-format, overlay-style video ads triggered by a user’s engagement with a call-to-action, typically a button. This ad format stands out from conventional video or interstitial ads as it offers a clear value exchange: users receive a reward for their attention. The process is remarkably straightforward:
- A user is offered a reward for watching a video ad on your site.
- The user clicks the associated button to accept the offer.
- An overlay opens over the site content, and the video ad plays.
- Upon completion, the user receives the promised reward.
One notable aspect of this ad format is that it only plays when the user opts in, reducing the risk of audience annoyance or ad fatigue.
Who Can Benefit from Rewarded Video Ads?
This unique ad format is not limited to any specific category of publishers. Whether you’re an app publisher, a mobile game publisher, or a content site owner with a freemium or subscription model, rewarded video ads can enhance your revenue streams.
The key lies in understanding what reward would be enticing for your users. For game publishers, digital currency or extra lives could be ideal rewards. Content sites, on the other hand, could offer access to premium articles or exclusive content.
How to Implement Rewarded Video Ads
AppLixir, a leading provider of digital advertising solutions, has made the integration of their new web-rewarded video ad unit exceptionally straightforward. Their setup includes a suite of configurable options, such as frequency capping and back-fill and no-fill alternatives.
However, one crucial aspect of integrating this ad unit is clear messaging. Users must quickly understand that they will earn a valuable reward if they watch the video. Being explicit about this is, in fact, best practice.
Why Choose AppLixir for Rewarded Video Ads?
AppLixir’s rewarded video ad unit is unique in that it is recognized as premium inventory by supply-side platforms (SSPs), allowing publishers to command higher CPMs. This is because users are more likely to engage with these ads, understanding the value exchange involved, and advertisers are willing to pay a premium for these ad impressions.
AppLixir also offers complete customization of your rewards, ensuring you have total control over user engagement with the ad unit. From virtual currency to premium content, the choice of reward is entirely up to you.
In conclusion, rewarded video ads provide a triple win scenario – for publishers, advertisers, and users. As a publisher, if you’re ready to tap into this innovative ad format’s potential and leverage premium CPMs, AppLixir stands ready to assist. Whether you’re eager to learn more about their offerings or wish to set up rewarded video ads on your site today, get in touch with AppLixir to get started.
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