As Web & Mobile app usage and gaming continue to dominate digital consumption habits, reward-based video ads have emerged as a popular advertising format. A study by eMarketer shows 77% of US digital video ad spending will be on mobile devices. This trend highlights the importance of embracing new strategies such as reward-based video ads to stay ahead of the competition.
Here are some benefits of Reward-Based Video Advertising
- Enhanced User Engagement: By offering tangible incentives, reward-based video ads create a positive user experience, leading to increased engagement and interaction with the ads.
- Higher Completion Rates: Users are more likely to watch the entire ad when offered a reward, resulting in higher completion rates and improved viewability metrics.
- Better Targeting: Advertisers can use data collected from user interactions to create more personalized and relevant ad content, increasing the chances of conversions.
- Monetization Opportunities: Publishers can effectively monetize their apps and games by incorporating reward-based video ads, generating additional revenue streams.
So, when you think of Reward Video Ad Monetization, you need to think of the Long-Term Value of your users (LTV)… here are some best Practices for Implementing Reward-Based Video Ads
- Offer Meaningful Rewards: To encourage user engagement, ensure that the rewards offered are valuable and relevant to the app or game experience.
- Keep Ad Frequency in Check: Striking the right balance between the frequency of ads and user experience is essential. Overloading users with ads may lead to decreased engagement and app abandonment.
- Maintain Transparency: Clearly communicate the terms and conditions of the rewards offered, ensuring users understand what they will receive in exchange for watching the ad.
- Test and Optimize: Continuously monitor ad performance and user feedback to optimize ad placements, rewards, and overall user experience.
- Prioritize User Experience: Ensure that reward-based video ads seamlessly integrate into the app or game, creating a smooth and enjoyable experience for users.
- Check Ad Quality – that will be last point. While CPA / CPI ads pay at a higher rate, it comes at a cost of inconveniencing the user to leave the game/site to do something else. My personal recommendation is, stick with an average pay CPM brand ad which will probably earn you way more in the long run.
Various games have successfully integrated reward-based video ads into their apps and games, reaping the benefits of increased engagement, higher completion rates, and improved monetization. For example, Rovio Entertainment, the company behind the popular game Angry Birds, saw a 40% increase in ad revenue after implementing reward-based video ads.
In summary, I want the reader to note that AppLixir reward-based video ads offer a unique and engaging way for advertisers and publishers to connect with their audience while providing value to users. By understanding the benefits of this advertising format and implementing the best practices discussed in this article, game publishers can stay ahead of the curve and capitalize on the immense potential of reward-based video advertising, hence increasing the long-term value of the user.