Hideo Kojima finally gets to go to space—but only in an AI-generated ad for Prada

While some creatives are in staunch opposition to AI slop, Hideo Kojima isn’t one of them. Instead, he’s made a cheesy AI-generated short film with his director bestie, Danish filmmaker Nicolas Winding Refn—all to advertise Prada’s “itinerant” private club, Prada Mode, and its invite-only New York event.

What a wonderfully bleak age we live in!

A teaser of the six-minute film was posted yesterday, showing the pair of buds crash landing on an alien planet before they eventually head to New York’s Chelsea Hotel, where Prada Mode’s event will be taking place.

It doesn’t look great! I do enjoy the aesthetic it’s inspired by—the surreal sci-fi of the ’60s and ’70s—but that makes the use of AI even weirder. It’s just doing shit that filmmakers were doing 60 years ago on a shoestring budget.

The pair haven’t just put together this short film, they’re also collaborating with Prada on the event, dubbed Satellites 2. Here’s how Prada describes it:

An immersive, multi-day experience, Satellites II unfolds across the layered architecture of the hotel, traversing public, domestic, and intimate spaces. A spatial narrative reflects the balance between private environments and collective accessibility, while a classical yet progressive science fiction aesthetic reimagines the historic setting. During the private program, select guest rooms function as micro television studios, hosting original performances for invited participants. These same spaces later reopen to the public as intentional installations, shifting perception and use.

This is actually the second time the developer and director have worked with Prada. The original Satellites exhibition took place in Tokyo last year.

Kojima working with Prada isn’t a surprise, of course. The man loves his fashion. And these exhibitions go well beyond the world of fashion; they are spaces for art and artistic expression, while the Satellites series specifically explores science fiction. This all sounds extremely Kojima—and actually genuinely interesting.

Which makes it a terrible shame that two talented creatives decided to offload a bunch of the work onto the biggest threat to creativity that we’ve ever dealt with. Good job, lads.

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