The LEGO Principle: Building 103 Million Revenue Opportunities from 6 Core Mechanics Here is a quick Monday read from AppLixir Team! In 1958, LEGO made...
Segmentation as an Ad Monetization Strategy
Segmentation as an Ad Monetization Strategy: Moving Beyond One-Size-Fits-All In the competitive landscape of web and mobile app monetization, publishers face a persistent challenge: how...
Rewarded Video Monetization in 2025: What’s Getting in the Way?
Rewarded Video Monetization in 2025: What’s Getting in the Way? Game monetization strategies have evolved from simple paid downloads to sophisticated hybrid models. Today’s successful...
How to A/B Test Your Rewarded Video Ad Monetization
How to A/B Test Your Rewarded Video Ad Monetization Rewarded video ad monetization has become one of the most effective strategies for game developers and...
How to Prevent Fraud and Abuse while using Rewarded Video Ads
How to Prevent Fraud and Abuse while using Rewarded Video Ads Rewarded video ads have become essential for web and mobile game monetization. Unlike traditional...