Last Friday (August 2) saw Coach launch its first gaming efforts as part of the Find Your Courage campaign. The crossover sees Coach products appear in two Roblox titles – Fashion Klossette and Fashion Famous Two – as well as gaming/social media platform Zepeto. We were lucky enough to attend the launch event at Coach’s flagship store in New York, and talk to SVP of Global Visual Experience Gio Zaccariello and VP of Marketing Kimberly Wallengren about the collaboration and bringing fashion to Roblox.
Twinfinite: Why did you choose Roblox and Zepeto for the collaboration over any other platforms?
