Just as they do in the physical world, goods, services, and entertainment power a thriving economy on Roblox. Our Economy Group develops the infrastructure that makes this possible; their vision is to create a vibrant, virtual economy that mirrors the real world. “As a company, our goal is to have over a billion people on […]
The Great Balancing Act – Acquisition & Monetization
One thing that kept coming in conversations at GDC2023 was the rising cost of User Acquisition. As any industry matures, acquiring users becomes super expensive....